OK Magazine paid $500,000 (yeah, that’s half million dollars) to a photographer who took picture of Michael Jackson dying on his way to the hospital for the rights to publish the picture on their cover. Is anyone surprised? Cause I am not. It’s in bad taste, but mass media game is all about sales and anything that stirs controversy attracts attention and attention is sales. And what is the most talked about topic as of late? The death of Michael Jackson. His death is covered by all mass media so how can one magazine get on top? Easy – by publishing the most controversial item related to the most talked about topic. In this case it would be the death picture of Michael Jackson.

It was only a question of time. Highest bidder would get the rights to publish the last picture of Michael Jackson before he was declared dead on their cover because public is hungry to see it. I have foreseen it and explained it the first time I have published the Picture of Michael Jackson Dead. It all comes down to what I have already said. Search engines were being flooded with requests from people like you to see the picture of Michael Jackson dead. The mass media responded in like. OK Magazine realized that and were ready to take it to the next level by publishing that picture on their cover. Their readiness was sealed with the handover of half million dollars.

One odd thing is that the issue of OK Magazine with Michael Jackson’s death on the cover is a special edition released as tribute to Michael Jackson. What better way to pay tribute to the king of pop than by publishing his death picture on the cover. Smart thinking OK Magazine, yeah right! Like there are no decent pictures of Michael Jackson from his better years (such as after release of thriller). But that wouldn’t create buzz, would it OK Magazine? Having dead picture on the cover does. This OK Magazine approach translates to one and only thing:

The King of Pop can only die once. Might as well cash out on it as much as we can through any means necessary. Even by publishing his death photo on the cover.

Further Reading:

• Was Lewis Carroll a Pedo Pervert?
• Jan on Dutch Rendition of Move Like Michael Jackson (video)
• We Are The World – 25th Anniversary Song for Haiti
• Michael Jackson’s Children at the 2010 Grammys
• Michael Jackson – This is It