Madonna Adopts Live Nation

October 16th, 2007

MadonnaMadonna finalized her massive 10-year deal with Live Nation on Tuesday (October 16), although the exact terms have yet to be disclosed. The deal involves Madonna’s new studio efforts, tours, merchandise, DVD releases, sponsorships, licensing agreements, fan club, Web site, and TV and film projects. “The paradigm in the music business has shifted, and as an artist and a businesswoman, I have to move with that shift,” Madonna said in a statement. “For the first time in my career, the way that my music can reach my fans is unlimited. I’ve never wanted to think in a limited way and with this new partnership, the possibilities are endless. Who knows how my albums will be distributed in the future? That’s what’s exciting about this deal — everything is possible. Live Nation has offered me a true partnership, and after 25 years in the business, I feel that I deserve that.” Madonna did, however, have some kind words to say about former label Warner Bros.: “I appreciate their hard work and value the many relationships I have developed over the years with the label in the U.S. and around the world. I have an album coming out with them next year, and I’m excited about it. We still have work to do together.” Live Nation also announced a new Artist Nation arm that will launch with Madonna and have divisions dedicated to dealing with an artist’s recorded music, merchandise, concert tickets, sponsorships, marketing and more.

The 49-year-old Madonna has left Warner Music Group in favor of entering into a global partnership with Live Nation, worth a reported $120 million over 10 years.

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