Shocking French Ad by Cap 48 About People with Disabilities
Tuesday, October 26th, 2010
The purpose of French nonprofit organization called Cap 48 is to improve the lives of people with disabilities. To get the message across, Cap 48 created this amazing, but shocking (to some people) ad featuring a girl with missing lower arm.
The text on an ad is in French, but when translated into English it means something like this:
Look into my eyes. I said my eyes.
The caption below the Cap 48 logo reads:
So that disability is no longer a handicap.
Definitely a well executed advertisement. I do not know for sure whether model used for this ad is actually disabled or whether they photoshopped an amputated arm on a un-disabled model. She’s a beautiful girl with gorgeous smile either way. Great work on this one, Cap 48.